IDG CMO Perspectives: Sara Baack, Chief Marketing Officer, Equinix

Sara Baack calls herself an “accidental CMO” given her background in financial services. But the marketing transformation led by Sara at her company, Equinix, is no accident. In a conversation with Rob O’Regan, global content director with IDG Communications, Sara discusses how her team is working to educate the market and shift mindsets by brining technologists into the business of marketing.