IDG CMO Perspectives: Jim Jackson, Chief Marketing Officer, Hewlett-Packard Enterprise

The role of Chief Marketing Officer has grown increasingly complex. But to Jim Jackson, CMO of Hewlett Packard Enterprise, the key to success is remaining focused. In a conversation with Rob O’Regan, global content director with IDG Communications, Jim discusses his transition into the CMO role, HPE’s brand promise and how creativity is important in differentiating your brand.