NTT DATA Services CMO Mona Charif sits down with Josh London, CMO of IDG Communications, to discuss how the role of the CMO--and marketing overall--has transformed and how the use of Account Based Marketing (ABM), personalization and other martech tools help align clients’ needs and values to the NTT DATA Services portfolio.
Highlights from the Conversation:
Mona shares the tools, processes and vantage point that are playing a leading role in the transformation of marketing and are improving the customer experience.
How NTT DATA Services is enhancing ABM initiatives by using employees and customers to personalize stories.
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