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Interview: Lauren Flaherty, EVP & CMO, CA Technologies

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Michelle Peluso

Michelle Peluso, SVP & CMO, IBM

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Interview: Lauren Flaherty, EVP & CMO, CA Technologies

Lauren Flaherty, EVP and CMO of CA Technologies, discusses the changing role of the CMO, the importance of mapping the buyer journey, launching CA's Modern Software Factory and reaching the right tech buyers and decision-makers.

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