Interview: Karen Walker, CMO, Cisco - Part 3

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to share her thoughts on marketing at Cisco. In Part 3, Karen and Josh discuss content marketing and its role at the center of Cisco’s marketing strategy and “There’s Never Been a Better Time,” brand campaign, among other topics.