Lookout iPhone 6 Plus, China's ZTE is on your heels with a high-end phablet of its own, the Nubia Z9 Max.
The Android phone will come to China first for 25-hundred yuan or 408 US dollars, but ZTE plans to bring it to North America, Europe and emerging markets later.
The Z9 has an aluminum chassis with third generation Gorilla Glass on the front and back. While the phone didn't feel slippery because of the glass, it did have noticeable fingerprint smudges, especially with the black version.
The phone has a 5.5-inch 1080p screen and Qualcomm's new Snapdragon 810 octacore processor at 2 gigahertz.
The phone has slots for dual SIM cards, which is useful in both developed an emerging markets where multiple operators might be used. It also has an SD card slot for up to 128 GB of storage in addition to the 16GB it ships with.
During the product unveiling, ZTE spent time playing up the phone's camera. In addition to the standard photo shooting app, which captures good, detailed images, the phone has camera software for different scenarios. There are also manual controls of the aperture, ISO and white balance, features that more advanced photographers will appreciate.
With reporting by Michael Kan in Beijing, Nick Barber, IDG News Service.