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Interview: Karen Walker, CMO, Cisco

IDG CMO Perspectives provides insight into the state of Marketing across industries from leading business executives. Karen Walker, CMO of Cisco, sat down for a three-part IDG CMO Perspectives series with Josh London, IDG’s CMO, to share her thoughts on marketing at Cisco. In Part 1, Karen and Josh discuss the art and science of marketing, the CMO’s evolving role and predictive marketing, among other things.

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